Rohje comes from the Finnish verb rohjeta, to dare do things and having the nerve to seize the moment: Brave and adventurous Nordic characteristic.
Rohje watches are minimalistic enough to be multi-purpose, but at the same time, they stand out for their refined elegance. They are designed for bold people who value timeless elegance. For people who dare to enjoy life, like to test their limits from time to time and have the courage to seize opportunities.
Seize the Opportunity