Rohje has not participated in Black Friday's discount sales in few years and we will continue on the same line this year as well! We don't want to encourage people to buy unnecessary products through sales just for the sake of a good discount, because that's very unsustainable. Rohje watch is always a good deal – not just on Black Friday!
Instead of organizing sales, this year we are organizing a slightly different kind of Black Friday. Instead of sales, we decided to increase the price of our darkest watch, Adventurister Dark, by 10 percent between November 22nd and November 26th, 2021 to take a stand on Black Friday and wake people up to think about their consumption habits, especially on a consumption day like Black Friday. (In addition , this is cool advertising trick for a small business like ours!)
Promote mental health during the darkest time of the year
Instead of organizing a Black Friday sale, we want to support our values and to do good. Mental health is such a thing that it affects us all. Especially in the darkest time of the year, when the sun is not visible for weeks, the general positivity is easily overshadowed by depression. So what could be better time to raise funds to support mental health than Black Friday?
We chose MIELI Finnish Mental Health Association as a charity. MIELI Ry does important work to promote mental health in Finland. For every Adventurister Dark watch sold during Black Friday week (22.11.-26.11.), we will donate 20% of the price of the watch to the charity.
By purchasing a Rohje Adventurister Dark watch with a mesh or reindeer leather strap, you are involved in supporting the important work of MIELI Ry!